While other colleges struggle, for-profits hope for revival

AP News

Collin Binkley
April 19, 2020

Some of the nation’s largest for-profit colleges are ramping up advertising, hiring recruiters and offering discounts for online classes as they predict the coronavirus pandemic will push unemployed workers back to school, helping revive the industry.

New marketing campaigns target Americans who have been ordered to shelter at home. Capella University, an online college, is promising “flexible education for uncertain times.” The University of Phoenix is telling students that they’re “online, but never on your own.”

Some chains are offering scholarships for students whose finances have taken a hit or for those pursuing careers in nursing, teaching and other fields expected to be in high demand after COVID-19 cases subside…continue reading