CAPPS - Avocacy and Communication Professional Development

California Association of Private Postsecondary Schools

U. of California Uses Celebrities and Crowdfunding

09/20/2013

Inside Higher Ed.  September 19, 2013.  The University of California System is turning to celebrities for a new crowdfounding approach to raise money for financial aid, The Los Angeles Times reported. Celebrities are pledging access and performances if their supporters can raise set amounts of money. Jamie Foxx, the actor, will for example "rap a song like Bill Clinton, President Obama  and Monique from the movie 'Precious'" if his fans raise $20,000. The idea is to attract young alumni and others who are not interested in traditional fund-raising appeals, officials said.