Improving the Quality & Quantity of Your Recruitment & Admissions Programs
An Enrollment Resources Boot Camp
When? Friday, August 24, 2018, 9:30AM - 3:30PM
Where? 16485 Laguna Canyon Rd, Ste. 300 in Irvine, CA - the headquarters of International Education Corporation (IEC)
Shane Sparks, Co-founder & Chief Operating Officer, Enrollment Resources
Scott Spitolnick, Vice President of Admissions Systems, Enrollment Resources
$185 CAPPS Member
Here's What You Will Learn
Differentiate your school and create an unfair advantage for yourself! A world-class EDU product reduces the need for advertising, allows admissions to counsel vs. sell, produces grads who employers line up for, and gets regulators off your back.
Learn the digital marketing blue print for an effective online campaign
Learn about the inner workings of Google Machine Learning, how to leverage social media for impact and the key metric you should always be measuring on your website
Learn the secret to getting more out of your existing website for little-to-no cost. We will share actual A/B tests that increased lead flow and enrollment. This entertaining module will keep you engaged right up to lunch.
Learn how to find the hidden leverage in your Admissions funnel. Management often gets hung up on their conversion rate without really knowing if industry best-practices apply to their school and market.
With the guidance of Enrollment Resources’ 60-item Enrollment Management Best Practice Review, we will look at the best practice activities that determine if you are setting up your team for success.
Put your learning into action! Learn, teach and compete as consulting teams in our Synergy Session. This Socratic learning module is all about critical thinking! Winning consulting team gets candy and bragging rights.
The Boot Camp Presenters
Co-founder & Chief Operating Officer
Shane Sparks specializes in measurable marketing programs and leads the fulfillment team in creating measurable, effective campaigns.
Formerly an award-winning creative director, Shane co-founded Enrollment Resources with Gregg Meiklejohn after losing faith in the impractical and widespread waste of the advertising industry. As COO at ER, he co-created ER’s proprietary Enrollment Management Scorecard Process (EMScorecard™), a benchmarking business process that helps schools identify money lost or squandered in their Marketing and Admissions departments while also providing an actionable, realistic plan to recapture that lost revenue. He is also co-creator of ER’s Virtual Advisor, a software suite of conversion tools that help schools increase lead-to-enrollments rates by 107% on average.
Shane is a frequent speaker on enrollment management, strategic marketing, business process analysis, innovation, and team leadership, and has addressed hundreds of organizations and associations across North America.
Vice President of Admissions Systems
Over his 30 plus years in Admissions and Marketing for EDU, Enrollment Resources VP of Admissions Systems, Scott Spitolnick, has helped countless businesses navigate the choppy economic and regulatory waters of the Education sector.
Scott’s background in journalism and experience in Career Education Enrollment Management from both the school and vendor side combine to make him a talented strategist. Clients and employers alike have benefitted from his unique insights into admissions training, cost-effective student recruitment, processes development and implementation, inquiry generation, conversion growth, start ratio growth, PDI growth, planning, analysis and team building.
Scott has spoken on a broad range of topics concerning post-secondary Admissions and Marketing efforts at numerous state organizations and conferences throughout North America.