• About Us
    • Join CAPPS Email List
    • What is Private Postsecondary Education
    • About ICEPAC
  • News
    • Legislation / Advocacy
  • Events
    • Allied Member Vendor Showcase ~ Presenter Contact Information
    • CAPPS Legislative Policy Conference April 22-23, 2021
    • 2021 CAPPS Sponsorship Opportunities
    • 37th Annual Conference
    • Educational Advisors ~ Event Calendar
  • Resources
    • Classifieds
    • Professional Online Training Center
    • State and Federal Resources
    • Accreditors
    • Boards
    • Associations
  • CAPPS Member Portal & Archives
    • CAPPS Membership Directory
    • Conference Archives
    • Member Only Webinar
    • Webinar Archives
    • Workshop Archives
    • CAPPS Member Portal
      • CAPPS Legislative Watch
      • BPPE Sunset Report
    • Featured Members
    • Select Allied or School Benefits – Why be a CAPPS Member?
      • School Membership Application & Renewal Form
      • Allied Membership Application & Renewal Form
  • Awards
    • CAPPS Memorial Scholarships
    • Excellence in Community Service Awards
    • CAPPS Hall of Fame STAR Awards
    • Norma Ford Financial Aid Professional of the Year
    • School of the Year
    • Allied Member of the Year
California Association of Private Postsecondary Schools                        
916-447-5500
Email
        Login
CAPPS
  • About Us
    • Join CAPPS Email List
    • What is Private Postsecondary Education
    • About ICEPAC
  • News
    • Legislation / Advocacy
  • Events
    • Allied Member Vendor Showcase ~ Presenter Contact Information
    • CAPPS Legislative Policy Conference April 22-23, 2021
    • 2021 CAPPS Sponsorship Opportunities
    • 37th Annual Conference
    • Educational Advisors ~ Event Calendar
  • Resources
    • Classifieds
    • Professional Online Training Center
    • State and Federal Resources
    • Accreditors
    • Boards
    • Associations
  • CAPPS Member Portal & Archives
    • CAPPS Membership Directory
    • Conference Archives
    • Member Only Webinar
    • Webinar Archives
    • Workshop Archives
    • CAPPS Member Portal
      • CAPPS Legislative Watch
      • BPPE Sunset Report
    • Featured Members
    • Select Allied or School Benefits – Why be a CAPPS Member?
      • School Membership Application & Renewal Form
      • Allied Membership Application & Renewal Form
  • Awards
    • CAPPS Memorial Scholarships
    • Excellence in Community Service Awards
    • CAPPS Hall of Fame STAR Awards
    • Norma Ford Financial Aid Professional of the Year
    • School of the Year
    • Allied Member of the Year

News

  • Home
  • News
  • COVID-19 College Marketing Draws Criticism

COVID-19 College Marketing Draws Criticism

  • Posted by CAPPS
  • Date

Inside Higher Ed

Lindsay McKenzie
August 19, 2020
For-profit online colleges are already ramping up efforts to attract vulnerable students who have been negatively impacted by the COVID-19 pandemic, according to a new report by the Century Foundation, a consumer advocacy group.
In past economic downturns, some predatory institutions saw an opportunity to target people who were struggling, and the same thing is likely happening again, says author Taela Dudley, a senior policy associate at the foundation.
Dudley and colleagues have been tracking advertising spending by the 100 for-profit and nonprofit colleges with the largest online enrollments. The analysis found that some colleges have increased their marketing budgets since March.
The vast majority of institutions reviewed did not use the pandemic as a marketing angle, but some institutions started using phrases such as “stay home” regularly in ads promoting online programs, the report found.
A small number of institutions also began more aggressively marketing health care programs. Among all ads analyzed by The Century Foundation, 885 out of 2,000 were for health care programs. The report also found that some institutions started running ads under keywords associated with the health care field even when the programs advertised had no connection with health care.

CONTINUE READING

  • Share:
author avatar
CAPPS

Previous post

CECU Schools Provide $150 Million in Student Support!

Next post

Unitek College to Receive School of Excellence Award in September

You may also like

NASFAA
Senate to Vote on Kvaal Nomination Following Hearing
16 April, 2021
thechronicle
The Cost of Insuring Colleges Continues to Rise. And Covid’s Not the Reason.
16 April, 2021
Inside Higher Ed
Plunging Numbers, Rising Worries
16 April, 2021

Search

Memorial Scholarship Information
Donate to ICEPAC
Become an Allied Member
Become a School Member
CAPPS Events

ABOUT US

  • What is Private Postsecondary Education
  • CAPPS Memorial Scholarships
  • Upcoming Conferences

MAILING ADDRESS:
California Association of
Private Postsecondary Schools
2520 Venture Oaks, Suite 170
Sacramento, CA  95833
info@cappsonline.org
www.cappsonline.org    

CappsOnlineMorpho Web Design.

2020 All Rights Reserved CappsOnline.org