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California Association of Private Postsecondary Schools

Poll: Job Success Most Valued Factor in Picking Colleges

07/01/2013

INSIDE HIGHER ED. JULY 1, 2013.  A new Gallup Poll has found that the factor adult Americans are most likely to say is most important in selecting a college is the percentage of graduates who are able to find a good job. That factor was picked by 41 percent of those polled, followed by the price of the college (37 percent) and graduation rates (16 percent). The wealthier that respondents were, the more likely they were to say that the job success of graduates was the most important factor.

The same poll also asked questions about tuition.

Asked if higher tuition rates meant that the quality of the college was higher, 25 percent strongly disagreed and another 20 percent disagreed. Only 10 percent strongly agreed, with another 13 percent agreeing.

Gallup also asked what amount would be affordable for one year of full-time tuition (not counting room, board or books). Two percent said no tuition was affordable, 15 percent said less than $5,000, 18 percent said $5,000 to less than $10,000, 26 percent said $10,000 to less than $20,000, 10 percent said $20,000 to less than $30,000, and 5 percent said $30,000 or more.

Disclosure: Inside Higher Ed works with Gallup on our survey projects, although Inside Higher Ed was not involved with this poll. The trends found by Gallup in this poll of all adults somewhat mirror the results of an Inside Higher Ed poll conduct by Gallup of the parents of high school and junior high school students.