CAPPS - Avocacy and Communication Professional Development

California Association of Private Postsecondary Schools

30th Annual Conference

10/15/2014

CAPPS 30th Annual Conference: Charting Our Course

October 15-17, 2014

Monterey, CA

Hyatt Regency Monterey Hotel & Spa, 1 Old Golf Course Road, Monterey, CA 93940

Registration


Pearson, the Grand Sponsor of our 30th Annual Conference


Registration

Our Sponsors

Hotel Information & Reservations

Sponsorship Opportunities

Program Ads & Tote Inserts

Virtual Exhibit Hall

Program of Events

ICEPAC Leadership Dinner

Norma Ford Financial Aid Professional of the Year

Memorial Scholarship Fund Golf Tournament

All About Monterey - Pre and Post Conference Itineraries

Just for Exhibitors


Registration

Register for the CAPPS 30th Annual Conference, the premier event for the private postsecondary eduction sector in California. This yearly event brings together California private postsecondary school decision makers and allied companies from across North America that serve our sector.

R E G I S T E R

REGISTRATION TYPE

EARLY BIRD by 5/1

STANDARD
5/2 - 9/30

LATE/ONSITE 
starting 10/1

CAPPS Member School $449 $499 $549
Non-Member School $599 $649 $699
CAPPS Member Exhibitor SOLD OUT
Includes registration for 2 booth personnel
$1435 $1635 $1635
Non-Member Exhibitor
Includes registration for 2 booth personnel
N/A N/A $2635
Additional Exhibitor Attendee $550 $550 $550
CAPPS Member Non-Exhibiting Vendor, 1st attendee $2435 $2435 $2435
Non-Member Non-Exhibiting Vendor, 1st attendee $2635 $2635 $2635
Additional Non-Exhibiting Vendor Attendee $550 $550 $550
Conference Speaker Attending Conference
This is for CONFIRMED conference speakers only.
$449 $499 $549
Conference Speaker Not Attending Conference
And not already registered as a School, Exhibitor,
or Non-Exhibiting Vendor attendee. This is for CONFIRMED conference speakers only.
$0 $0 $0
Wine Tasting Reception Guest Ticket
For guests of registered conference attendees
$90 $90 $90

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

All Conference Registrations Include

  • Attendance at all conference workshops, general sessions, and breakout sessions

  • Welcome Reception on October 15

  • Wine Tasting Reception on October 16

  • Breakfast, breaks, and lunch on October 16 and 17

Please note that the Memorial Scholarship Golf Tournament and ICEPAC Leadership Dinner require separate registration. 

Information for Exhibitors

The Exhibit Hall is currently Sold Out.  If you are a CAPPS Allied Member and would like to be added to the Exhibit Wait List, please contact our Event Planners at This email address is being protected from spambots. You need JavaScript enabled to view it. . In the event that exhibit space becomes available, our Event Planners will contact the Allied Members on the Wait List. Please note that there is no guarantee of when or if exhibit space will become available. We encourage any CAPPS Allied Member or non-member Allied Company who would like to attend the conference to register as a Non-Exhibiting Vendor.

Exhibit registration includes conference registration for two booth personnel, one 8'x10' exhibit booth space, one 6' skirted table, two chairs, and one waste basket. Registration for additional booth personnel is $550 per person.

Information for Breakout Session Speakers

Individuals who will be presenting Breakout Sessions at the conference and who wish to attend any events outside of their own Breakout Session must be registered for the conference.  If you have already registered as a school attendee, exhibitor, or non-exhibiting vendor, you do not need to submit any additional registration.

Discounts for Schools Only

Multiple Attendees:  Register 3 or more individuals and receive a $25 discount off each registration.
Early Renewal:  Receive a 10% registration discount if you renewed your CAPPS Membership before December 31, 2013.

R E G I S T E R


CAPPS is grateful for the generous support of our conference sponsors:

Pearson - Grand Sponsor

Duane Morris LLP - Wine Tasting Reception Sponsor

McGraw-Hill Education - Keynote Speaker Sponsor

PlattForm - Putting Contest Sponsor

PlattForm

Norton Norris - Attendee Gift Sponsor

Norton Norris 

Elsevier - Tote Bag Sponsor

Ritzert & Leyton PC - Thursday Morning Break Sponsor

Cooley LLP - Thursday Afternoon Break Sponsor

Salmon Sims Thomas & Associates PLLC - Name Badge Sponsor

Salmon Sims Thomas 

DJA Financial Aid Services, Inc. - Pocket Agenda Sponsor

DJA Financial Aid Services

Idea Wave Sponsors:
Enrollment Resources | LearningMate Solutions | McGraw-Hill Education | Muno, Summers & Associates | Pearson | PlattForm |  UNISA

         

 

 


Travel and Hotel Information

Reserve Your Hyatt Guest Room by September 19

The CAPPS conference host hotel is the Hyatt Regency Monterey Hotel & Spa: https://resweb.passkey.com/go/2014CAPPS.

The CAPPS conference rate is $179 per night for single or double occupancy. The reservation cut-off date is September 19, 2014.

Getting To and From Monterey

If you are flying, the closest airport is Monterey Regional Airport: http://www.montereyairport.com/. The Hyatt provides a complimentary airport shuttle. Details on how to book the shuttle are here: http://monterey.hyatt.com/en/hotel/our-hotel/transportation.html.

If you choose to fly into San Jose or San Francisco (75-100 miles away from Monterey), you will need to either rent a car or take the Monterey Air Bus service to the Hyatt. Information for Monterey Air Bus is here: http://montereyairbus.com.


 

Sponsorship Opportunities

Become a Sponsor                                              

MOBILE APP $3500 (1 available)

  • The sponsoring company’s name and logo will be prominently displayed on the CAPPS conference mobile application.
  • 1 complimentary, full-color, half-page ad in the conference program.
  • Opportunity to have company marketing materials included in the conference tote bag.
  • Name and logo will be displayed on the conference website and in the conference program.
  • Idea Wave sponsorship included.

LUNCH $3000 (2 available)

  • Two Lunch sponsorships available – Thursday Lunch Sponsor and Friday Lunch Sponsor.
  • Signage will announce the sponsoring company of the lunch.
  • 1 complimentary, full-color, quarter-page ad in the conference program.
  • Opportunity to have company marketing materials included in the conference tote bag.
  • Name and logo will be displayed on the conference website and in the conference program.
  • Idea Wave sponsorship included.

TOTE BAG $2000 (1 of 2 available)

  • Company logo will be displayed on the conference tote bag that all registrants receive.
  • 1 complimentary, full-color, quarter-page ad in the conference program.
  • Name and logo will be displayed on the conference website and in the conference program.

BREAKFAST $2000 (2 available)

  • Two Breakfast sponsorships available – Thursday Breakfast Sponsor and Friday Breakfast Sponsor.
  • Signage will announce the sponsoring company of the breakfast in the Exhibit Hall.
  • 1 complimentary, full-color, quarter-page ad in the full-size conference program.
  • Name and logo will be displayed on the conference website and in the conference program.                                                 

COFFEE BREAK $1000 (1 of 3 available)

  • One Three Coffee Break sponsorships available – Thursday Morning Coffee Break, Thursday Afternoon Coffee Break, and Friday Morning Coffee Break
  • Signage will announce the sponsoring company of the coffee break.
  • Name and logo will be displayed on the conference website and in the conference program.                                                      

 

Program Ads and Tote Bag Inserts

Tote Bag Inserts

One copy/item of company’s promotional insert will be included in each conference tote bag. All conference registrants receive a tote bag.

Tote Insert Fees

$250     Annual Conference Exhibitor

$500     CAPPS Member (not exhibiting)

$750     Non Member (not exhibiting)

What kind of inserts can I include in the tote bag?

Paper products such as flyers, brochures, catalogs. Promotional items such as pens, mints, key chains, hand sanitizers, etc.

Where do I ship my tote inserts?

Do NOT send tote inserts to CAPPS. Send directly to the Conference hotel. To ensure receipt of your shipment by CAPPS at the hotel, please label your packages in the following manner:
HYATT REGENCY MONTEREY
1 OLD GOLF COURSE RD MONTEREY, CA 93940 
ATTN: Angie Lauderdale - CAPPS Annual Conference – TOTE INSERTS

When do my inserts need to arrive at the hotel?

Please schedule your inserts to arrive at the hotel between FRIDAY, OCTOBER 10 and SUNDAY, OCTOBER 12. Inserts that arrive outside of those dates are not guaranteed to be included in the conference tote bag. Please send your package shipping tracking number to CAPPS Events Coordinators at This email address is being protected from spambots. You need JavaScript enabled to view it. , so that we are able to locate your package at the hotel.

How many inserts should I send?

Please provide 350-400 inserts.

Program Ads

The printed conference program is a glossy, full-color, 8.5x11, multi-page booklet detailing everything about the conference – schedule, speakers, exhibitors, sponsors, award winners, etc. Every conference registrant receives a copy in their conference tote bag, and an electronic version will be available on the conference website.

Program Ad Fees

Full Page (7.5w x 10h")             $650 CAPPS Member - $850 Non Member

Half Page (7.5w x 5.5h")           $450 CAPPS Member - $650 Non Member

Quarter Page (3.625w x 5h")    $250 CAPPS Member - $450 Non Member

Acceptable file formats are high resolution JPG or PDF. Send all ad art to CAPPS Event Coordinators at This email address is being protected from spambots. You need JavaScript enabled to view it. . Art submission deadline: September 19, 2014.

Sign up for Tote Inserts or Program Ads


Virtual Exhibit Hall

Accrediting Council for Independent Colleges and Schools (ACICS)

American Student Financial Company

Barry Glasser Company

Campus Management Corporation

CBRE

Cengage Learning

Cobbs Allen

D&B Consulting, Accounting and Management

DD Consulting, Inc.

Diamond SIS

DJA Financial Aid Services, Inc.

Effective Student Marketing

Elsevier

Enrollment Resources

FAME

Global Financial Aid Services

Goal Structured Solutions

Gragg Advertising

ieLinks

Imagine America Foundation

Jive Communications

Jones & Bartlett Learning

LearningMate Solutions

McGraw-Hill Education

MDT Marketing

Medline Industries

Muno, Summers & Associates

National Academy of Sports Medicine (NASM)

National Center for Competency Testing (NCCT)

National Healthcare Association (NHA)

Pearson

Penn Foster

Placement Verifiers

PlattForm

ProctorU

RDAssociates, Inc.

Solutions at ECMC

Sparkroom

TextAim

TFC Tuition Financing

Tuition Options LLC

UNISA INC

van Rijn & Associates, A Professional Accountancy Corporation

Velocify

Weworski & Associates

Wonderlic

Wright International Student Services


Program of Events

Please note that this is a preliminary program of events and is subject to change.

Wednesday, October 15

8:00 AM - 1:00 PM
CAPPS Memorial Scholarship Fund Golf Tournament at Bayonet Black Horse golf club. Registration for this event is separate from conference registration. Tournament details and registration are available here.

12:00 PM - 7:00 PM
CAPPS Registration & Information Center

2:00 PM - 3:30 PM
BPPE Update Workshop

3:30 PM - 5:00 PM
CAPPS Business Meeting, State Legislative Year in Review, & Town Hall Meeting
Presentation of Awards: CAPPS School of the Year, CAPPS Allied Member of the Year

5:00 PM - 7:00 PM
CAPPS Board of Directors Welcome Reception with Exhibitors

7:00 PM - 9:00 PM
Putting Contest Party sponsored by PlattForm

Thursday, October 16

7:00 AM - 8:00 AM
Phil Rosen Memorial Walk

7:00 AM - 7:00 PM
CAPPS Registration & Information Center

8:00 AM - 8:45 AM
Continental Breakfast with Exhibitors

8:45 AM - 10:15 AM
Opening General Session

Color Guard, Opening Singer, Conference Welcome

CAPPS 2014 Norma Ford Financial Aid Professional of the Year Award

Keynote Speaker sponsored by McGraw-Hill Education
Michael T. Mahoney, Corporate Director of Education Training & Support, Lincoln Educational Services

CAPPS 2014 Hall of Fame STAR Awards

Conference Announcements

10:15 AM - 10:45 AM
Break with Exhibitors sponsored by Ritzert & Leyton PC

10:45 AM - 12:00 PM
Breakout Sessions

Drive Student Referrals Using Social Media
Cassie Viau, Director of Social Media, Effective Student Marketing
Andy Kelley, President, Effective Student Marketing

Accelerated Remediation = Accelerated Success
Jim Sigman, Vice President Special Markets, Pearson Education

The History of Cohort Default Rates and Gainful Employment: Perfect Examples of What Drives Education Policy-making and Decisions in Washington, DC
Mary Lyn Hammer, President & Chief Executive Officer, Champion College Services

Best Practices in High Performing Institutions
Dr. Michale S. McComis, Executive Director, Accrediting Commission of Career Schools and Colleges (ACCSC)

Alphabet Soup - Discussing Nationwide Enforcement and Oversight Trends
Jay Vaughan, Partner, Cooley LLP
Katherine Lee Carey, General Counsel, American Career College/West Coast University

12:00 PM - 1:30 PM
Luncheon with Exhibitors

1:30 PM - 2:45 PM
Accreditor Panel 2014
Michael D. White, Director of Legal and Regulatory Affairs, Accrediting Bureau of Health Education Schools (ABHES)
Dr. William V. Larkin, Executive Director, Accrediting Council for Continuing Education & Training (ACCET)
Dr. Michale S. McComis, Executive Director, Accrediting Commission of Career Schools and Colleges (ACCSC)
Dr. Albert C. Gray, President & Chief Executive Officer, Accrediting Council for Independent Colleges and Schools (ACICS)
Dr. Leah K. Matthews, Executive Director, Distance Education and Training Council (DETC)
Dr. Mary Ellen Petrisko, President, WASC Senior College and University Commission

2:45 PM - 3:15 PM
Break with Exhibitors sponsored by Cooley LLP

3:15 PM - 4:30 PM
Breakout Sessions

Gainful Employment – Round II: How Do You Measure Up This Time?
Ronald L. Holt, Co-Leader, Higher Education Practice, Dunn & Davison LLC
Lynelle Lynch, President, Bellus Academy
John Lavery, Partner, Consultant, Almich & Associates
Matthew Johnston, President, Santa Barbara Business College

Idea Wave
Debbie Muno, Managing Partner, Muno, Summers & Associates
Jolvin Rodrigues, Vice President, Academic & Professional, LearningMate Solutions
Jeremy Schoen, Vice President of Enrollment Partnerships, PlattForm
Matt Chinn, Vice President, UNISA INC
Gregg Meiklejohn, Chief Executive Officer, Enrollment Resources Inc.
Alison Keiser, District Manager, McGraw-Hill Education
More speakers to be announced!

Washington Update – Cutting Edge Compliance Challenges and Legislative Opportunities              
Stanley A. Freeman, Principal, Powers Pyles Sutter & Verville PC
Tom E. Netting, Public Policy Advisor, Ackerman LLP
Peter S. Leyton, President, Ritzert & Leyton PC

Career Services In The New Age Of Gainful Employment
Beylor Meza, Chief Operating Officer, Success Education Colleges

5:00 PM - 7:00 PM
Wine Tasting Reception sponsored by Duane Morris LLP

7:00 PM - 10:00 PM
6th Annual ICEPAC Leadership Dinner
Independent Coalition of Educators Political Action Committee (ICEPAC) Leadership Dinner at the Monterey Bay Aquarium. This event is by RSVP only and requires separate registration. Learn more.

Friday, October 17

8:00 AM - 1:00 PM
CAPPS Registration & Information Center

8:30 AM - 10:00 AM
Breakfast with Exhibitors

10:00 AM - 11:15 AM
Breakout Sessions

Keeping Your Admissions Team Relevant and Effective – A Multi-View Perspective
Dr. Jean Norris, Managing Partner, Norton Norris
Joseph Holt, Chief Administrative Officer, San Joaquin Valley College
David Vice, President, Asher College
Molly Santillo, Learning & Development Admissions Specialist, Bridgepoint Education/Ashford University
Tom Brady, Senior Regional Director, Wonderlic

Complying with Clery Act Requirements
Sally Samuels, Director of Compliance, FAME
Skip Mann, Director, Safety & Security, American Career College | West Coast University | Contemporary Forums
Lynelle Lynch, President, Bellus Academy

How to Turn Gainful Employment Lemons into Business Growth Lemonade
Gregg Meiklejohn, Chief Executive Officer, Enrollment Resources
Shane Sparks, Chief Operating Officer, Enrollment Resources
Fred Carini, Vice President of Admissions, IT & Marketing, Milan Institute
Bill Brown, Chief Executive Officer, Brownson Technical School

Changes Under the New WIA & Operating a Successful Veterans Services Program
Al Medro, Vice President, Platt College San Diego
Catherine Blaylock, Contracts Manager, South Bay Workforce Investment Board

11:15 AM - 11:30 AM
Short Break

11:30 AM - 1:00 PM
Final General Session

Final General Session Keynote Panel
Steve Gunderson, President, APSCU
Noah Black, Vice President of Communications, APSCU
Lynelle Lynch, President, Bellus Academy

Memorial Scholarship Presentations

Legal Update
CAPPS General Counsel: Keith Zakarin, Partner, Chair of the Education Practice, Duane Morris LLP
Edward M. Cramp, Managing Partner, Duane Morris LLP

Box Lunch will be available outside the General Session room


6th Annual ICEPAC Leadership Dinner

When: Thursday, October 16, 7:15 PM (following the Wine Tasting Reception)

Where: Monterey Bay Aquarium

The Open Sea wing of the aquarium has been reserved for ICEPAC dinner guests. The evening will feature a plated dinner and a hosted bar. Enjoy dinner and drinks by the Aquarium's largest exhibit—a mysterious and mesmerizing world where tunas and sharks speed past, sardines swirl in huge, glittering schools, and sea turtles swim lazily across the 90-foot window.

This annual fundraiser dinner benefits the Independent Coalition of Educators Political Action Committee (ICEPAC). It is the responsibility of the ICEPAC to educate our legislators about the positive effects of our schools on California's economy. Since California does not have public financing of elections, your donation to the ICEPAC will help us educate these new legislators.

Group transportation between the Hyatt Regency and the aquarium will be provided.

Attendance is by RSVP only.

$500 per guest minimum donation is requested. The 2nd guest from the same Institution/Company is $400.

Full table (8 seats) sponsorships are available for $3200.

For more information or to RSVP, please contact CAPPS Executive Director, Robert Johnson at This email address is being protected from spambots. You need JavaScript enabled to view it. or (916) 447-5500.

If you are unable to attend the dinner, but would like to support the ICEPAC, please visit www.cappsonline.org/about/about-icepac.


2014 Norma Ford Financial Aid Professional of the Year Award

"The Norma," as the award is affectionately called, was created in honor of Norma Ford, CAPPS long-time Financial Aid trainer and CAPPS Board Member. Norma passed away in 2010. She was a dedicated and brilliant Financial Aid professional, who never failed to take the time to assist others and help them understand the intricacies required in working with students, schools, and others to successfully manage the financial aid process.

Nomination for 2014 were due Friday, August 29

The 2014 award will be presented at the CAPPS 30th Annual Conference, October 15-17, 2014, at the Hyatt Regency in Monterey, CA.


Memorial Scholarship Fund Golf Tournament

The Memorial Scholarship Fund Golf Tournament is Wednesday, October 16.

All proceeds from this tournament go to support the CAPPS Memorial Scholarship Fund. A portion of your tournament registration fee is tax deductible and tournament sponsorships are 100% tax deductible.

To learn more about this year's tournament please visit the CAPPS Memorial Scholarship Fund Golf Tournament webpage.


All About Monterey

Just 100 miles south of San Francisco, Monterey's breathtaking scenery, rich history, world-renowned attractions and outdoor adventures invite one to grab life by the moments! Monterey is a dramatic setting for endless choices of activities all within minutes of convenient, charming overnight accommodations. Monterey is named a Top North American Golf Destination and the 2013 Top Ten Wine Travel Destination in the World. The Monterey Bay National Marine Sanctuary is home to favorite marine life that can be observed in one of the most amazing natural environments found anywhere in the United States.

The Flash Your Badge Program

Monterey County CVB has collaborated with our community to offer attendees discounts and promotions with local restaurants and merchants while you are in town for your meeting. Participating businesses can be identified by a Flash Your Badge decal in their window, simply show your badge to redeem the offer unless otherwise noted.

Check out all that Monterey has to offer: http://www.seemonterey.com/capps/


Just for Exhibitors

Exhibit setup is Wednesday, October 15, 1:00 PM - 4:00 PM

Exhibit tear down is Friday, October 17, 10:00 AM - 12:00 PM

Exhibitor Service Kit

Curtin Convention & Exposition Services is the official general services contractor for the CAPPS 30th Annual Conference. Tthe ESK (exhibitor service kit) from Curtin includes details on setup and teardown times, shipping information, order forms for additional booth furniture, how to order electrical and internet for your booth, etc.

Download the Exhibit Service Kit

Download the Electric and Internet Order Form

Download the Exhibit Hall Diagram

About Your Booth

  • Exhibits are located in the Regency Ballroom I, II, III and Main. The Floor is Carpeted.
  • Booths will be set with 8' high Black back drapes and 3' high Black side drapes.
  • Each booth is 8' deep x 10' wide, with the exception of the Grand Sponsor booth, which is 14' deep x 14' wide.
  • All booth Spaces includes (1) 6' Black Skirted Table, (2) Chairs, (1) Wastebasket and (1) 7" x 44" Identification Sign.