CAPPS - Avocacy and Communication Professional Development

California Association of Private Postsecondary Schools

2014 Education Management Boot Camp

08/13/2014

Education Management Boot Camp

Successfully Operating Your Institution In Today's Education Space: Adaptive Strategies for Owners, Directors, and Department Heads

Wednesday, August 13 and Thursday, August 14 at the Hyatt Regency in Newport Beach, CA.

The CAPPS Education Management Boot Camp is designed for School Owners, Directors, Managers, and key operating staff. 

This two day event will focus on:

  • Admissions
  • Upfront campus operations
  • When and how to implement new programs
  • Retention
  • Graduation and placement through metrics based management

Boot Camp Trainers:

  • Jody Bird, National Account Specialist, Elsevier
  • Robert Johnson, Executive Director, CAPPS
  • Yves Le Sieur, Creative Director, MOB Media
  • Beylor Meza, CEO, Success Education Colleges
  • Greg Nathanson, Industry Guru
  • Paul Otis, CEO, MOB Media
  • Jay Vaughan, Partner, Regulatory Education Practice, Cooley LLP
  • Yasith Weerasuriya, President, Stanbridge College
  • Keith Zakarin, CAPPS General Counsel, Partner and Chair of the Education Practice Group, Duane Morris LLP

Registration

$750 per CAPPS Member

$1000 per non-member

REGISTER FOR THE BOOT CAMP


Program of Events

Wednesday August 13

8:00 AM – 9:00 AM
Registration and Breakfast

9:00 AM – 9:15 AM              
Boot Camp Welcome and Introduction & State of the Sector
Robert Johnson, Executive Director, CAPPS 

9:15 AM-10:30 AM              
Believe In Your Mission and Your Brand
Paul Otis, CEO, MOB Media, Inc.
Yves Le Sieur, Creative Director, MOB Media, Inc.
Paul and Yves will give us an overview on our collective responsibility as “brand stewards,” and the importance of cultivating all aspects of what makes a brand valuable. 

10:30 AM-10:45 AM            
Break

10:45 AM- 12:00 PM           
Creating A World Class User Experience for Prospective and Existing Students, Graduates and Employers       
Gregg Meiklejohn, Cofounder, Enrollment Resources
Join Greg as he will give examples on how tiny, quarter-turn, changes, tested against existing processes and ways of work, can quickly lift the value created and user experience in a significant way, for prospective students, existing students, grads and employers alike 

12:00 PM – 1:00 PM
Lunch

1:00 PM – 2:00 PM
Enforcement Trends and Developments from the Angry Alphabet
Jay Vaughan, Partner, Regulatory Education Practice, Cooley LLP
Federal agencies are very involved in the oversight of postsecondary educational institutions and the USDOE is now joined by the CFPB, FTC, DHS, DVA, and other agencies that are becoming more involved in enforcement actions. This session will identify federal enforcement trends, regulatory proposals, and discuss expectations going forward. 

2:00 PM- 3:30 PM                 
Developing New Programs for Today’s Students
Jody Bird, National Account Specialist, Elsevier
What are the key decision points in bringing on new programs? Join Jody as she "flips the classroom" and looks at changing educational offerings.

3:30 PM – 3:45 PM               
Break

3:45 PM – 5:00 PM               
Legal Considerations for Schools 2014-15
Keith Zakarin, CAPPS General Counsel and Partner, Chair of the Education Practice Group, Duane Morris LLP
Attorneys General to the left. Regulators to the right. Accreditors straight ahead. What are the recent relevant actions being advanced on the sector? And what should Institutions do to avoid spending quality time with Defense Counsel?

Thursday August 14

8:00 AM – 9:00 AM
Registration and Breakfast

9:00 AM – 10:00 AM
Building An Effective Compliance Program for Today's Institution
Jay Vaughan, Partner, Regulatory Education Practice, Cooley LLP
Learn what your compliance system must have going forward. Based on real case scenarios, Jay will describe how to modify your compliance system to provide the maximum in protection.

10:15 AM- 10:30 AM
Break

10:30 AM-12:00 PM
Career Services in the New Age of Gainful Employment
Beylor Meza, CEO, Success Education Colleges
Career Services are changing to measured inputs and outputs with little left to chance. Get the latest in Career Services operations from a leading edge practitioner. 

12:00 PM – 1:15 PM
Lunch

1:15 PM – 2:15 PM
Marketing & Testing
Gregg Meiklejohn, Cofounder, Enrollment Resources
You are not allowed to exaggerate anymore in your advertising. Regulators have drummed that out. Google has drummed out bad tactics on search engines. But you can test. Join Greg Meiklejohn as he gives examples of how different approaches can increase school revenue.

2:15 PM- 3:15 PM
Learning To Lead
Greg Nathanson, Industry Guru
Nothing is tougher than leading in a challenging time. Greg Nathanson provides strategies and advice on succeeding when those around you are failing.

3:15 PM – 3:30 PM
Break

3:30 PM – 4:30 PM
Directors Life For Me
Greg Nathanson, Industry Guru
Yasith Weerasuriya, President, Stanbridge College
Beylor Meza, CEO, Success Education Colleges
Robert Johnson, Executive Director, CAPPS
Time to speak the truth. Join this end of camp session where we discuss your questions and share tips on managing schools to excellence


Hotel Information

The Hyatt Regency Newport Beach is located at 1107 Jamboree Road in Newport Beach, CA.

Boot Camp Rate: $189/night for single or double occupancy. This rate is valid for reservations made through July 31, 2014.

Online Reservations

https://resweb.passkey.com/go/CAPY14

Telephone Reservations

Call Hyatt's central reservation line at (888) 421-1442 and reference the CAPY room block.

Hyatt Parking

Overnight self-parking is complimentary for Boot Camp participants who are also staying at the Hyatt.

Day self-parking is available at the discounted rate of $6/day for Boot Camp participants.

Valet parking is available at the prevailing rate, currently $20/day or $34/overnight.